Brought in to lead launch process (6 mos)
Dev't > FDA > Global production > Distribution
FDA EUA achieved in 3 months, contracted global manufacture, built client funnel
Product launch / Regulatory strategy / Ops
Assisted buildout of US Dx division (12 mos) Resources, contracting, Dx launch
Actively signing distribution deals in 6 months for contract mfg, regulatory and commercial
Commercial strat, contracting, launch prep
Led business plan and Dx launch (6 mos)
Hired for commercial plan marketing/ messaging/pricing strategy to transition RUO product into clinical use products
Commercial strat, marketing, partner dev't
Turnaround/refresh of stagnant business
Sales - Marketing - Business Development in the AI digital pathology space
Targeting, messaging, value proposition, GTM
New product launch prep for liquid biopsy LDT
MRD > validation study > ASR mfg > CLIA site in the cancer disease space
MRD, study plan, value prop, KOL engagement
Lead Marketing and mentor sales for company transitioning from Dx tools to solutions provider in the infectious disease space
Leadership, marketing, strategy, dept head
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